Jericho Warming Hut

Visitor Analysis

Summer Season 2013

 

January 20, 2014

 

By Larry Gomes, Assistant Trail Master

White Mt. Ridge Runners Snowmobile Club

Berlin, NH.

and

Paula Kinney, Executive Coordinator

Androscoggin Valley Chamber of Commerce

Berlin, NH

 

 


 

Introduction

 

The Jericho Warming Hut completed its second full year of operation on December 14, 2013.  It has continued to be a favorite destination for new and returning visitors to Jericho Mountain State Park.  Some local riders have “adopted” the Warming Hut as their second home and regularly clean the floor and straighten out the chairs, etc.

 

To get the data obtained in this report, over 117 pages of signatures were analyzed and three pieces of critical data were entered into a spreadsheet:  Date of visit, visitor’s zip code and number of visitors.  This data was then translated into charts and transferred into this document.  The data in this report covers the 2013 summer ATV season which ran from mid-May to mid-December.   Just like the past seasons, comments about the Warming Hut and Jericho ATV trails were almost 100% positive as can be seen in the sample below:

 

 

The Guest Book contained 2,154 individual entries that represented a total of 3,228 visitors from 29 different states and 10 different countries.  This is up from the 2012 totals of 1,472 entries and 2,163 visitors.  The increase in 2013 visitor traffic represents a year-over-year increase of 50% more traffic than 2012.

 

We know that not everyone who visits the Warming Hut takes the time to sign in and we also know that not everyone who visits the park goes up to the Warming Hut.  So the actual number of visitors to Jericho Park is probably 4 to 5 times higher than what we reported here or somewhere in the range of 15,000 visitors for the summer season. 

 

Based on the positive comments and the number of repeat visitors, this number is sure to grow in the future which will make Jericho Park one of the biggest summer attractions in the North Country.

 

Visitors by State and Country

The Warming Hut hosted visitors from 29 states and 10 different countries.  Out of the 3,228 visitors, 847 (26%) were from towns located within 25 miles of the park.

 

 

Domestic Visitors

   

International Visitors

   

State

             
 

# Visitors

 

Date

City/Country

 

# Visitors

AL

2

 

6/5/2013

Bad Soden, Germany

 

1

AR

1

 

6/19/2013

Athens, Greece

 

1

CA

7

 

6/28/2013

Montreal, Quebec, Canada

 

1

CO

5

 

6/28/2013

New Brunswick, Canada

 

2

CT

169

 

7/10/2013

Kahnawake, Quebec, Canada

2

FL

28

 

7/11/2013

New Brunswick, Canada

 

1

GA

2

 

7/22/2013

Vancouver, Canada

 

1

HI

1

 

7/24/2013

St. Johns, Canada

 

4

IL

5

 

8/8/2013

Riyadh, Saudi Arabia

 

1

IN

3

 

10/8/2013

London, UK

 

1

MA

602

 

9/10/2013

England, UK

 

1

MD

2

 

9/5/2013

Ontario, Canada

 

2

ME

70

 

9/24/2013

Holmfirth, England

 

1

MI

2

 

9/24/2013

Nova Scotia, Canada

 

3

MO

1

 

10/5/2013

Sydney, Australia

 

1

NC

14

 

10/6/2013

San Salvadore, Bahamas

1

NH

1881

 

10/13/2013

Paris, France

 

1

NJ

66

 

10/13/2013

Berlin, Germany

 

1

NY

62

 

10/13/2013

Puerto Rico

 

1

OH

4

 

10/13/2013

Dominican Republic

 

1

PA

25

 

Grand Total

 

 

 

28

RI

155

 

Total Countries

 

 

 

10

TN

4

           

TX

2

           

VA

8

           

VT

99

           

WA

1

           

WI

1

           

WV

6

           

Grand Total

3228

           

Total States

29

           

 

The majority of Warming Hut visitors (1,881 or 59%) come from New Hampshire.  The other New England states of Vermont, Maine, Massachusetts, Connecticut and Rhode Island make up the second largest group with a total of 1,099 (or 34%) of the total. 

 

The remaining 248 visitors (or 7%) came from a total of 23 states with some visitors traveling from as far away as California and Florida.

 

Visitors by Week

 

ATV season started about a week earlier than normal due to dry spring conditions.  Attendance at the park appeared to be steady throughout the season from opening day until the week after Columbus Day with spikes in attendance during holiday weekends and special events.

Domestic Visitors

     
 

# Visitors

 

Comments

May13-WK1

1

 

Work crews working on warming hut

May13-WK2

4

 

Work crews working on warming hut

May13-WK3

18

 

Opening Day: 5/17/13

May13-WK4

96

 

Memorial Day Weekend

May13-WK5

139

   

Jun13-WK1

92

   

Jun13-WK2

81

   

Jun13-WK3

177

 

Fathers Day

Jun13-WK4

98

   

Jul13-WK1

154

 

July 4th

Jul13-WK2

113

   

Jul13-WK3

125

   

Jul13-WK4

265

 

Jericho ATV Festival

Jul13-WK5

148

   

Aug13-WK1

154

   

Aug13-WK2

155

 

Stump the Hummer Event

Aug13-WK3

126

   

Aug13-WK4

177

   

Sep13-WK1

104

 

Labor Day

Sep13-WK2

101

   

Sep13-WK3

99

   

Sep13-WK4

111

   

Oct13-WK1

174

   

Oct13-WK2

158

   

Oct13-WK3

168

 

Columbus Day

Oct13-WK4

24

   

Oct13-WK5

37

   

Nov13-WK1

63

   

Nov13-WK2

30

   

Nov13-WK3

11

 

Thanksgiving

Nov13-WK4

16

   

Dec13-WK1

8

   

Dec13-WK2

1

 

Last Day of ATV Season: 12/14/2013

Grand Total

3228

   

 

 

This chart graphically illustrates how steady the traffic in the park was during the 2013 summer season.  From mid-May through mid-October, visitor traffic to the Warming Hut averaged between 140 visitors per week with spikes during holiday weekends or during special events.  Abnormally warm weather during September led to the spike of visitors at the end of the season.

 

 

Visitors by Distance

 

Over half the visitors (1,922 or 59%) who signed in traveled between 100 and 300 miles to get to Berlin.   The majority of these visitors originated their trip in central and southern NH and Massachusetts. 

 

This is up from last year’s total 1,087 visitors (or 50% of the total visitors) that traveled between 100 and 300 miles to get to the Park. 

 

Twenty six percent of the visitors were local residents who traveled 25 miles or less to reach the Park.  This is down slightly from last year’s total of 30% local visitors.

 

Domestic Visitors

     

International Visitors

 

 

 

Distance Traveled (Miles)

   

Distance Traveled (Miles)

City/Country

 

# Visitors

 

# Visitors

   

10,073

Sydney, Australia

   

1

0-25

847

   

6,261

Riyadh, Saudi Arabia

   

1

25-50

118

   

4,660

Athens, Greece

   

1

50-75

115

   

3,683

Berlin, Germany

   

1

75-100

217

   

3,570

Bad Soden, Germany

   

1

100-125

398

   

3,358

Paris, France

   

1

125-150

411

   

3,188

London, UK

   

2

150-175

191

   

3,076

Holmfirth, England

   

1

175-200

176

   

2,425

Vancouver, Canada

   

1

200-225

273

   

1,758

Dominican Republic

   

1

225-250

170

   

1,588

Puerto Rico

   

1

250-275

68

   

1,423

San Salvadore Island, Bahamas

   

1

275-300

18

   

910

St. Johns, Canada

   

4

>300

226

   

860

New Brunswick, Canada

   

3

Grand Total

3228

   

412

Ontario, Canada

   

2

       

373

Nova Scotia, Canada

   

3

       

137

Montreal, Quebec, Canada

   

1

       

133

Kahnawake, Quebec, Canada

   

2

       

Total Visitors

 

 

 

28

       

Total Countries

 

 

 

10

 

Visitors from other countries increased from 16 in the summer of 2012 to 28 in the summer of 2013.  The total countries represented increase from 8 in summer of 2012 to 10 in the summer of 2013.

 

 

 

Summary

 

The statistics gathered at the Jericho Warming Hut continue to show that Jericho Mountain State Park is gaining in popularity.   First time visitors are impressed and vow to return in the future.  Some visitors come every year like clockwork.

 

So clearly Jericho Mountain State Park is doing a lot of things right and continues to be a favorite destination for both winter and summer travelers. 

 

Given the fact that over half of the visitors are traveling between 100 and 300 miles to get to the Park, there is certainly a need for overnight accommodations by this group of travelers.  A hotel in Berlin and/or expanded camping facilities would probably be most welcomed and utilized by this group.

 

The original Guest Book sign-in sheets and spreadsheet data are available to anyone who is interested in taking a closer look at this information.  We also welcome any suggestions for additional reports or improvements to the current reports.

 

 

View from the bench in front of the Warming Hut courtesy of the Ride Planet USA website. 

Photo taken on August 30, 2013.