BERLIN – ATV’s, mud, music, helicopters, food, a beer tent, contests, giveaways and raffles, wrecked wedding dresses, and much more will all be happening this weekend with two events on Friday and Saturday. There will be something for everybody at any age. ATV’s are not required.
The Jericho ATV Festival was started by the Androscoggin Valley ATV Club in 2010 and every year it gets bigger and better. The members of AV ATV Club work hard at maintaining the trails and each year they come together and work even harder to prepare for the festival.
In 2012, the Androscoggin Valley Chamber of Commerce helped the ATV Club. This year, the Chamber and the Berlin Main Street Program have partnered with the AV ATV Club to present the fourth Annual Jericho ATV Festival.
Once again this year there has been substantial support from the City of Berlin, NH Parks & Recreation and the NH Bureau of Trails. "We are very fortunate to have an awesome collaboration of organizations working together to make this festival possible. Each and every one of these organizations brings something to the table that is needed to make the event successful. The community has been exceptionally cooperative as well.
Landowners have granted permission for the use of parking lots and many businesses have supported the festival as well," said Paula Kinney of Androscoggin Valley Chamber of Commerce. The festival runs both days from 8 a.m. till 4 p.m. Admission fee is $5 per person, per day. Ages five and under can attend the event for free.
There will be mud pit grudge runs, demo rides including Can Am & Arctic Cat, helicopter rides, mud pit races, mudpit foot race, after-market vendors, obstacle courses and food vendors. For a complete schedule of events go to www.jerichoatvfestival.com or visit the Facebook page.
Some new features have been added this year including a preview to a new event for 2014. On Friday, July 26, be at the Jericho mud pit at 1 p.m. for the preview of "Wreck the Dress". Wreck the Dress is sponsored by Betty Dee Fashions. Realizing the new growing trend of brides wrecking their dress after their wedding ceremony, Robin Gallagher from Betty Dee Fashions thought this would be a fun way for her bridal and formal wear business to get involved with all the muddy fun during the weekend long celebration.
She has provided two wedding dresses that will be worn through mud for the preview of this event. In 2014, others will be able to pre-register to wreck their own dress in the mud pit.
“MUD, Music, Main Street Block Party,” sponsored by the Citizen's Bank Foundation and The Berlin Main Street Program, is new this year. The muddy fun begins at 4 p.m. until 9 p.m. on Friday. Live music by Straightaway, a local band, will perform. Main Street will be open to ATV's and pedestrians only from 4 p.m. to 9 p.m.
There will be a many contests including muddiest, hairiest back, pea shooting and mud pie eating. Stores will be open late featuring some specialty lines. There will also be face painting, giveaways and raffles.
"Blessing of the ATV's" is another new addition. On Saturday, July 27 at 9 a.m., Bishop Peter A. Libasci will be at the Visitors Center parking lot at Jericho Mountain State Park.
He will be using the big rock in the center of the parking lot as a platform. He will address the gathering and then the ATVs will form a procession in front of him where he will give a formal blessing to each.
The major sponsors of the event include the City of Berlin, Can-AM, Arctic Cat, NH National Guard and PSNH.
For more information about MUD, Music, Main Street, visit www.jerichoatvfestival.com and click on Block Party, or find Berlin Main Street Program on Facebook.