to develop marketing plan and promote long-planned initiative in and out of
Coos County Democrat
May 22, 2013
LANCASTER—Ride the Wilds Coos County, the
new 1,000+ miles interconnected All-Terrain-Vehicle (ATV) trail system
throughout northern New Hampshire has unveiled its new logo and has announced
plans for its grand opening on Saturday, June 15, 2013.
According to Harry Brown, President of the North Country OHRV Coalition, the all-day event will be held at Coleman State Park in Stewartstown starting at 12:00 noon.
The schedule will begin with a greeting and brief history of the trails project by Brown, followed by a few words from various state agencies, and an official ribbon cutting to launch the Ride the Wilds interconnected trail system.
Guided ATV tours will be available throughout the day starting at 10:00am to all NH registered ATV’s. Vendors will also be on site to exhibit their OHRV products and services. The North Country OHRV Coalition, New Hampshire Bureau of Trails, the North Country Chamber of Commerce are co-hosting this grand opening event.
“We are very confident that the 1,000-mile-long interconnected ATV trail system in Coös County — our very own “Ride The Wilds” — will be ready for summer riding,” said Brown.
“Ride the Wilds is more than a trail system; it is an economic engine which will drive business to local shops, restaurants, and properties.” many people throughout Coos County, including sixteen OHRV clubs and their members, local community business leaders, Boards of Selectmen, the Coös County Commissioners and the County Legislative Delegation have worked hard to make this happen, Brown explained.
In addition, two state agencies were working partners in the development and implementation of the Ride the Wilds - the Bureau of Trails being the lead agency for the Department of Resources and Economic Development and the Department of Fish and Game.
“ATV riders are going to love the experience of the connecting trails and not having to trailer their vehicles from one location to another. They will be able to head out for a day or more, with opportunities to stop and stay along the way,” said Brown.
“It will not only help existing small businesses, but it will also encourage new tourism related businesses to open up, from restaurants to lodging properties, and from services to rental and repair shops.
Members of the OHRV Coalition believe that connecting the trails will help bring ATV riders from around the region and the Northeast into many North Country communities such as Gorham, Berlin, Errol, Pittsburg, Stewartstown, Colebrook, Stratford, Groveton, and Lancaster.” the Coalition consists of the sixteen OHRV clubs along with two Coos County Chambers of Commerce.
Each organization has one board member serving on the Coalition.
New Hampshire Grand recently assisted the Coalition in the facilitation of a strategic messaging session with all the clubs interested in working together for the success of the interconnected trail system. As a result of several work sessions, the interconnecting trail name was created – Ride the Wilds - and a logo was developed.
Next steps by New Hampshire Grand, in conjunction with the Coalition, is the development of a website and common signage, easily accessible maps, and the possibility of mobile apps.
The North Country OHRV Coalition recently received a $15,000 grant from the Coos Economic Development Corporation to develop and execute a marketing plan to promote the initiative. New Hampshire Grand will aid in the marketing effort.
About New Hampshire Grand
“Experience New Hampshire’s Grand North” is the brand of New Hampshire’s North Country marketing initiative – also known as NH Grand - and is the official visitor information source for the Great North Woods and the Northern White Mountains.
New Hampshire Grand is an initiative of the Northern Community Investment Corporation to promote Coos County to potential visitors. This outreach effort includes introducing visitors to the diverse range of lodging, dining, events, and outdoor activities available in Northern New Hampshire.
For more information on NH Grand, visit www.nhgrand.com, New Hampshire Grand on Facebook, and NH Grand on Twitter. To sign up for the monthly e-newsletters, visit http://www.nhgrand.com/newsletter-sign-up/default.asp